In recent years，with the adjustment of China’s economic structure and the changing of consumption behaviour，people begin to pay attention to life enjoyment. Sports tourism has become to a hot topic，and sports tourism town has been developing vigorously supportted by the government. The sports tourism town of our country develops relatively late，and we need to study the successful experience of developed countries，combining the actual situation of our country，and to construct sports tourism town which can not only meet the needs and demands of sports tourism consumers，but also develop sustainably.