2016年,通过全版权运营,影视、游戏、出版、动漫等多种业态的跨界发展持续火热。互联网公司强势推进,首推泛娱乐战略,稳居全版权运营的第一方阵。越来越多传统的文娱企业以及创业公司也加入了全版权运营的队伍,凭借各自的优势,出现了不少成功案例。然而,在全版权运营过程中版权价值在多渠道、多形态得到极大拓展的同时,也出现了IP衍生作品质量有待提升、IP价值开发不足、版权争议频发等问题。
<<In 2016,the crossover development among film and television,games,publishing,animation and other culture formats continued through copyright operation in whole industry chain. Internet enterprises initiated pan-entertainment strategy and took the leadership in the copyright operation in whole industry chain. More and more traditional entertainment enterprises and start-up companies joined the copyright operation team with a number of successful cases emerging. Meanwhile,some problems still existed such as the low quality of the adaption works,the lack of copyright value development and the controversy of intellectual property protection.
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