Since the 18th National Congress of the Communist Party of China，the income level and living standard of urban and rural residents have been significantly raised. The proportion of household consumption in GDP continues to rise. The scale of household consumption continues to expand. The consumption structure of urban and rural residents has been significantly improved. Demand grows to the pursuit of healthy life. The mode of ‘Internet + consumption’ further unlock the consumption potential. The 19th NCCP have set new demands on the scale expansion，structural optimization and regional balance of consumption in our country. The growing people’s good life requires the rapid growth of service-oriented consumption in pursuit of a healthy life，high quality and high quality. Personalized，personalized consumption gradually become a new trend. Under the new contradictions in the new era，we need to promote the continuous upgrading of China’s consumption structure from the following four aspects：continuously creating a good consumption environment and expanding service consumption；adjusting income distribution and optimizing the structure of consumer subjects；optimizing the industrial structure and effectively meeting consumer demand；Vigorously promoting the ‘internet +’ and innovative consumption patterns.