近几年,随着人们生活水平的提高,我国的游戏产业与电影产业飞速发展。由暴雪娱乐制作的游戏《魔兽争霸》IP改编的电影《魔兽》于2016年6月8日上映,在全球取得了巨大的票房成功,其中我国的票房收入达到14。6亿元,占据4。12亿美元的全球票房一半之多,是《魔兽》电影票房海外市场贡献最多的国家。作为电影史上票房最高的游戏IP改编电影,本文就三个主要原因详细分析了《魔兽》票房成功的因素,分别是游戏本身具有的宏大背景、制作公司的专业性以及电影故事引发的情怀。之后论述了游戏IP改编电影的难点以及对未来的展望。
<<In recent years,with the improvement of people's living standards,China's game industry and thefilm industry are is booming. Released by Blizzard Entertainment Games “Warcraft” IP movie “Warcraft” on June 8,2016,has achieved great success at the box officein the world,of which China's box office revenue reached 1 billion 460 million yuan,accounted for $412 million at the global box office more than half,is the most “Warcraft” movie overseas market contribution. As the highest grossing film in the history of the IP game adaptation of the film,the three main reasons for a detailed analysis of the factors of “world of Warcraft” box office success,respectively is the game itself with the grand background,professional film production company and lead to feelings. After that,it discusses the difficulties and future prospects of the game IP adaptation of the film.
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