The report researches the use of social networking software by 192 college students （including graduate students） in seven colleges and universities in Beijing，founding in the “Internet plus” context，almost all students rely on cellphone social software was dominated by Wechat that are common ways for interpersonal communicated and information acquisition，and which appears development trend of “social media”. From the perspective of cultural integration of science and technology，the use of mobile phone students in social media is mainly based on three aspects：Firstly，it forms complementary relation with information acquirement by the traditional media；Secondly，the Social media based on interpersonal communication tends to share information with “personal” attributes；Thirdly，the social media functions of “diversity” means the simple thinking as “one button more functions” has large market demand space.