Xin'an Town, Jiangyou City has been developing modern agriculture by adhering to the agricultural park-based development idea of “gathering industries in the park, turning the park into a scenic area, and transforming villages into communities” since 2009. Driven by the primary industry and the tertiary industry, Xin'an Agricultural Park has achieved very good results that the per capita income of farmers has been increased greatly and people's sense of happiness has been enhanced significantly. However, during the development process, the agricultural park is still facing some challenges. For example, the park needs to strengthen its awareness of subject development；the agricultural brand marketing needs to be improved；the integration of the primary, secondary and tertiary industries needs to be further upgraded；the park is faced with high management and maintenance costs. By conducting interviews and paying visits to local areas, the research group proposes some countermeasures and suggestions on increasing the park's brand recognition, determining the core theme of rural tourism development, improving the planning and development level of the park, and enhancing the park's level of management and maintenance.