互联网与公益的结合让“指尖公益”成为可能,行走、购物、游戏等都可以成为公众参与公益的一种形式,网络为公益的发展创造了一个全新的空间,让公益资金的筹集更加简单便捷。本报告旨在分析从传统公益模式向新型公益模式的转变过程中,公益组织、企业、政府以及捐赠人各自的资源环境,讨论如何在新形势下开展合作实现资源共享,明确各自角色和责任的同时通过探索未来互联网公益的发展趋势,拓宽其现实的发展思路。
<<The combination of the Internet and public welfare makes fingertip public service possible.The forms of public welfare participation are abundant,such as walking,shopping,games and so on.Network creates a new space for the development of public welfare,and makes it more easier for raising public funds.This paper aims to analyze the resources of nonprofit organizations,enterprises,governments and donors in the transition from the traditional public welfare model to the new model,and discuss how to cooperate and share resource in the new situation.By exploring the future development trend of Internet public welfare,the author hopes to broaden its reality development ideas.
<<Keywords: | InternetNew MediaPublicwelfare |