本报告以8个典型的区域性意见领袖作为研究对象,对其发布的1578条原创微博信息进行量化统计分析,旨在考察地域性微博意见领袖的社会责任履行情况。研究显示,地域性微博意见领袖的社会责任履行状况还有一定可提升的空间,其社会责任评价得分均值为2。37557分,接近满分的一半。地域性微博意见领袖比较重视“信息生产”的社会责任,但在“文化教育”、“社会监督”和“协调关系”的社会责任履行效能还需要做进一步的优化。
<<This study takes 8 typical regional opinion leaders as the research object,and carries out quantitative statistical analysis of 1578 original microblogging information published by them,aiming at examining the social responsibility of regional microblogging opinion leaders.Studies have shown that there is room for improvement in the social responsibility of local microblogging opinion leaders.The average score of social responsibility assessment was 2.37557 points,which was close to half of the total score.Regional microblogging opinion leaders pay more attention to the social responsibility of “information production”,but the performance of social responsibility in “cultural education”,“social supervision” and “coordination relationship” needs to be further optimized.
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