本报告旨在分析公众对新媒体环境下虚假新闻的现状、产生原因、治理方法等方面的认知,了解公众的虚假新闻辨识能力。通过分析540份调查问卷的数据,研究发现公众认为:当前新媒体环境下虚假新闻频发,多集中于娱乐新闻与社会新闻领域,且多存在于微信平台、微博平台、网络论坛三类新媒体平台;商业利益驱动、媒体把关不严、法治监管不到位是导致虚假新闻发生的主要原因;需要通过加强媒体监管、加强法治监管、提高从业人员职业道德素质等方式综合治理虚假新闻。此外,目前公众的虚假新闻辨别能力不强,需通过提高公众的媒介素养来提高其虚假新闻辨别能力。
<<The purpose of the study is to analyze the public's recognition of false news in the new media environment,to measure the public's ability to identify false news.In this study,a total of 540 valid samples are obtained.The study finds the public consider there are plenty of false news in Internet field,they think false news concentrate in entertainment news and social news field and exist in the WeChat,WeiBo platform and network forum.The reasons caused false news are the following factors:commercial interests driven,lack of strict information check,short of legal regulations.The public think there are some methods of solving false news that include strengthening media supervision,the legal supervision and management,and improving journalists' professional moral quality.In addition,the public ability of false information discrimination is not good,so the study suggests that it is necessary to improve the level of public media literacy and ability to distinguish false news.
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