本报告以网络视频直播规制的政策网络为例,综合运用内容分析、政策文本比较、深度访谈等研究方法,探讨了中央各部委、地方政府、自律联盟、直播平台、媒体和公众在此政策过程中的互动。借此分析在媒介融合的背景下“党管媒体”思路与“平台治理”、“发展文化产业”逻辑的统合与博弈,在此基础上提出了网络视频直播的共同治理模式。在网络视频直播这一媒介融合的高级阶段,我国的新媒体政策面临较大的规制融合压力。相关政策过多强调对新媒体平台的限制,对权益保护则不足,普通公众和直播用户的政策参与渠道不够畅通。国家通过许可证等资源和权威将新媒体平台整合到规制体系中去,但仍需新媒体平台主动承担监管责任,避免唯经济利益取向。
<<This study took live stream policy network for example and explored the mutual interaction of ministries and commissions,local governments,Web self-discipline Alliance,live video platform,media organization and the public in this policy progress,by comprehensively applying research methods such as text analysis,policy process trace and depth interview.Consequently,we analyzed the integration and gambling between the thought of the party leading the media and the logic of platform governance and development of cultural industries under the background of media convergence.During the advanced stage of media convergence in the field of live video,we found that new media policy was confronted with big stress of regulation convergence in our country.Related policies excessively emphasized the limitation on new media platform without enough protection for the rights and interests.Furthermore,the common public and live video users were impeded in the participation of policies to some extend.Although the country integrated new media platform to regulation system,it also needed the new media platform to initiatively shoulder the regulatory responsibility and avoid the sole orientation of economic benefit.
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