In the Internet era，the emoticon using visualizing symbols as the main expression in the social media platform becomes popular.The emoticon's representation of the text visualization not only reflects the recurrence of the preceding text in the new era，but also is the circulation and reproduction of culture.The diffusion of media technology makes that relying on the emoticon's network interpersonal communication show the characteristics about time compression and spatial diversification.Net friends use the emoticon from bottom to top to carry out the decentralized，alternative expression，which is a visualizing subversion to the mainstream discourse.Then，the new media spectacle was constructed.But the emoticon spectacle has deconstructed the net friends' subversion and resistance to the mainstream culture.The emoticon is to build a new meaning of the schema，forming a unique emoticon culture.