本报告从图书、报纸杂志、广播电视、网络、广告及其监管诸方面对2016年以来英国传媒的发展状况进行介绍。这一时期,英国传媒发展的突出特点是媒介融合已成常态,移动网络和接收终端在内容传播和接收方面已成主导,并且仍在快速发展。在此期间英国传媒发展的情形表明,优质内容依然是媒体的核心价值;在英国,无论是在专业媒体领域,还是在自媒体领域,无论是针对编辑性内容,还是针对广告内容,媒体伦理的核心准则——真实、准确,始终是被重点关注的问题。这一年度的另一个重要发展是,自2017年起,英国电子通信领域的独立监管机构通讯办公室强化了对BBC外部监管的权力。
<<This report covers the latest developments in the British media industry,from book publishing,newspaper and magazines,broadcasting,to web,advertising and regulation. During this period,a highlight of the British media industry development is the fact that media integration has become a norm,with networked mobile terminals being the most used devices for receiving and disseminating contents,which is still a continuing trend. Premium content is still regarded as the core value of media production. Principles of media ethics,such as accuracy and precision,have always been taken as the central issues in We-Media as well as professional media. The other significant incident is the empowerment of Ofcom,the British government independent regulator in telecommunications and media sectors,to strengthen its supervision of BBC since the beginning of March 2017.
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