From 2014 to 2016，“the Universal Reading Campaign” was written into the government work report for three consecutive years. In 2017，“vigorously promoting universal reading，strengthening scientific popularization” appears in the government work report. Under this circumstance，the regional public libraries continue to explore，and together create a brand called “the Yangtze River Reading Festival”. “The Yangtze River Reading Festival” is based on Hubei Province Library，and all levels of public library in the province are based positions. The joint of national reading and promotion agencies，civil society and other units focuses on a series of human and diversified reading promotion activities. This paper takes “the Yangtze River Reading Festival” as an example，briefly analyzes its main content and characteristics，and deeply reveals the practical significance of universal reading campaigns of public libraries in Hubei province.