本文对北京电视台大型日播健康栏目《健康北京》进行案例研究。一是分析栏目特色:结合事例全面解读“健康城市”;制作引导健康生活方式的节目;成为政府解读政策、发布信息以及百姓聆听政府声音的重要窗口;多渠道制作最贴近百姓的健康节目。二是总结栏目意义:为实现“健康北京人”目标,促进北京市健康水平的大幅度提高起到了积极作用,并在一定程度上反映了近年来北京建设健康城市所取得的巨大成就。
<<In this article,we have a case study of Beijing TV program.The name of the program is “healthy Beijing”.This article analyze features of the program:all-sided understanding to the “healthy city” with examples;make a program to lead a healthy lifestyle;become a important window for interpreting the government policy;through various channels to make the program which is most close to the health of the people.Then,summarizes the meaning of this paper:this program plays a positive role to promote the health level of Beijing,and reflects the remarkable achievements of healthy city construction of Beijing in recent years.
<<Keywords: | City ConstructionHealthy CityWay of Life |