湖北省各级政府、学界、业界都十分重视发展文化产业,特色文化资源的开发出现了一批成功的范例,同时面临诸多问题,如产品文化内涵挖掘不够,有待提高文化附加值;产业发展缺乏持续动力,难以步入良性循环;市场分布研究不够深入,未能瞄准消费群体等。因此,湖北省特色文化资源的合理开发与特色文化产业的持续发展需要重视以下问题:挖掘特色文化资源可转化的独特元素,合理选择非物质文化遗产的开发模式,使用科技提升文化遗产的开发力度,融合开发生态资源与文化遗产等。鉴于文化资源的特殊性,其开发要坚持以下原则:多层次多向度开发,完善产业链;做细做精做强,慎言做大。具体对策包括:文化旅游产业注重差异化与精致化,精心打造周末游;传统手工艺实用性与艺术性同步发展,对接现代生活;大力发展虚拟现实技术,建立完整的产业链。
<<Hubei Province at all levels of government,academia and industry attach great importance to the development of the cultural industry.The exploitation of characteristic cultural resources has had a number of successful examples,as well as has been facing many problems,such as that the cultural connotation is inadequate,cultural added value needs to be improved,industrial development lacks sustained motive force to enter a virtuous circle,and the market distribution research is not deep enough to target consumer groups.Therefore,the following issues in the exploitation of Hubei characteristic cultural resources need to be emphasized: digging up the unique elements of characteristic cultural resources which can be transformed,appropriately selecting the development mode of intangible cultural heritage,promoting the exploitation of cultural heritage based on science and technology,and integrating the exploitation of ecological resources with cultural heritage.In view of the particularity of cultural resources,its exploitation should adhere to the following principles: exploiting in multi levels and multi dimensions to improve the industrial chain,doing more finely and stronger instead of bigger.Specific countermeasures are as follows: elaborately creating weekend tours because the tourism industry pays attention to differentiation and refinement,developing both practicability and artistry of the traditional handicrafts at the same pace to connect with the modern life,developing the virtual reality technology to establish a complete industrial chain.
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