Hubei animation industry attaches great importance to the structural transformation.The industrial chain of “gigantic animation and comic” has been built preliminarily，and Hubei animation industry which has entered the IP era has become the core driving force of Hubei cultural industry.Hubei animation industry scale is increasing，the sales of comic books and periodicals is leading the country.The market demand is large，service outsourcing environment is superior，animation broadcast platform is complete，and the exhibition is active.At the same time，the overall size of Hubei animation enterprises is small，which needs more high-end talents，screenwriters，and marketing personnel.The industrial chain structure also needs to be adjusted.In the next stage，Hubei should accelerate the transformation of “full age animation”，walk in the forefront of IP era，pay attention to brand cultivation，maintenance and proliferation，and pay attention to the integrity and continuity of industrial chain development.