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    湖北演艺产业发展报告(2016)

    摘要

    2015~2016年湖北演艺产业持续发展,政策环境、财政投入、考量标准、市场环境不断优化。湖北各地演艺产业差异化发展,形成了富有地域特色的演艺文化。湖北整体艺术生产能力强劲,演出场所多元化,小剧场演出有声有色,民营院团基本实现自给。融合逐渐成为演艺产业的新常态,艺术融合、行业融合为产业转型升级奠定了基础,演艺产业精耕细则与综合商业模式并行不悖。同时,旅游演出的同质化、演艺产业链的不平衡等问题依然存在,分类改革、分类指导、整合资源、加强原创仍然是湖北演艺产业需要加强的地方。

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    Abstract

    From 2015 to 2016,Hubei performing arts industry developed sustainably,policy environment,financial input,assessment criteria and market environment continued being optimized.The performing arts industry has developed with regional differences and formed diversified regional art culture.The overall art productivity was strong,the performance settings were various,and the performance effect even in small theaters was impressive.Private troupes have basically achieved self-sufficiency.Fusion has become the new normal of performing arts industry.Art fusion and industry combinations laid the foundation for the industry transformations and upgrading.The combinations of arts and commerce were beneficial for the development of arts as well.But there still exists problems,such as the homogeneity of tourism performances and the imbalance of the performing arts industry chain.More efforts should be given on advancing the clarified reform,strengthening the guidance,integrating the resources and encouraging the original pieces to improve Hubei performing arts industry.

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    作者简介
    胡晓亚:胡晓亚,硕士,武汉市文化局中级经济师(人力资源管理),主要从事演艺管理与研究。
    梁艳萍:梁艳萍,湖北大学文学院教授。
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