In the face of the impact of network，traditional media in Hubei is actively adjusting strategies，to keep face with the development of new media.But compared with many first-tier cities such as Beijing，Shanghai and Guangzhou，advertisement management of traditional media in Hubei relatively fall behind，and there exist some common problems including new media transformation laging，solidification of managing thinking and lack of innovative business model，Based on the actual condition，traditional media in Hubei needs to transform from mass communication to digital communication，integrate and innovatethe business model by Internet thinking，thus creating unique media brand image and brand style.