In 2016，in the time of integrated development，Hubei newspaper industry has undergone many changes.On the one hand，the traditional media is experiencing the industrial dilemma of transformation，which is that the content of homogenization and the single mode of advertising are restricting its own development.On the other hand，with the surging Internet and the heating-up media，the traditional media seeks for a new life in the Nirvana of integration and remodeling.In such a large environment，dozens of newspapers in Hubei have shown some common characteristics，such as that the new media color becomes thicker，the merger and reorganization are bold，the fault of talents appears，and the industry becomes diversified.Comparing the party newspaper，urban newspapers of the provincial capital with the newspapers of non-capital cities，it will find that they have their own characteristics.Newspaper industry is facing an unprecedented big change，it can be predicted that the future of Hubei newspaper industry will have many development trends such as platformization，projectization，diversification，and datamation，etc.