With the increasingly interweaving，influencing，evolving of economic theory and practice，issues and phenomena about the collaboration of innovation and industrial cluster，namely cluster innovation，are derived.Facing with the international competition structure and realistic difficulties of the development，Chinese advertising industry has sufficient reasons to alter the strategies and put efforts in cluster innovation，in order to achieve independent development，promote overall size and competitiveness.As well，this alteration can rapidly elevate the agent level and scale level of advertising agency company，which can recover the lack of innovation ability of single subject，accumulate innovation resources，avoid the negative impact of lock-in and innovation risk.The further discussions of dynamic mechanism of cluster innovation of advertising should also surpass the argumentation level that using mechanism to promote mechanism.