我国媒介融合的制度供给为了回应产业发展的需求,规制政策由限制到逐渐放松。媒介融合在此基础上发展出了两种类型的现实路径。本文在梳理媒介融合制度和总结媒介融合现实路径的基础上提出:媒介融合激励性政策供给仍相对不足、传媒产业竞争优势要适度重构和传统媒体的增量改革势在必行。
<<In response to the needs of industrial development,China's media convergence policy development from the restrictions to gradually loose.Media Convergence thus developed two types of realistic path.On the basis of combing the media convergence policy and summarizing the realistic path of media convergence,this paper puts forward that the supply of media convergence incentive policy is still relatively insufficient,and the competitive advantage of media industry should be moderately reconstructed and the incremental reform of traditional media is imperative.
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