New media vulgarization is the extension and alienation of the traditional media vulgarization in the field of new media，which is the social manifestation of the lack of new media social responsibility. The realistic representation of new media vulgarization is mainly manifested in the different aspects of the content，language and culture of the new media，such as the vulgarization of social information，the phenomenon of “Title Party”，network broadcast vulgar and the vulgarization of online celebrity etc.. The governance path of new media vulgarization can be carried out from information management，technology deconstruction and literacy promotion，creating a multi-stakeholder governance mechanism and system.