如今,媒体行业的融合转型程度逐步加深,传统媒体与新兴互联网行业都在融合转型中积累到一手经验,调整策略的效率正在逐步提高。同时,以互联网产业为基点,媒介与各个行业的关系逐渐发展到新的高度,经济关系、产业化特点逐步增强。本文重点分析了近年来媒介融合发展的现状和特点,结合行业发展报告,对媒介融合的发展趋势及产业化发展方向提出一些对策与建议。
<<Nowadays,for Chinese media,the process of transitions is reaching further stages.Both traditional media and new media are collecting their own experiences,and making their decision more efficient.In the meantime,media are developing new relationship with variety kind of industry,based on the growth of the Internet.This article enumerated some considerable phenomenon and characteristic of the progress of media converging.And giving some suggestions specific to the tendency and industrialization.
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