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冬奥会具有独特的文化意义。这种独特的文化意义使冬奥会对文化产业产生影响。冬奥会对文化产业的影响主要表现在两个方面：一是冬季奥运会创造了冬奥会文化，冬奥会文化已成为文化产业的重要组成部分；二是冬奥会对文化产业产生重要影响。在成功申办2022年冬奥会的背景下，国内文化资产投资形势总体良好。冬季奥运会在培育民众冬奥文化、冰雪文化的同时也推动了传媒产业进行技术革新及传媒产业的结构升级。
<<The Winter Olympic Games has unique cultural significance. This unique cultural significance of the Olympic Games on the cultural industry had an impact. The impact of the Olympic Games on the cultural industry is mainly manifested in two aspects：①The Winter Olympic Games created the Olympic Games culture. Olympic culture has become an important part of the cultural industry；②The Olympic Games on the cultural industry had an important impact. In the context of the successful biding to host the 2022 Winter Olympics，the overall situation of domestic cultural assets investment is good. Winter Olympic Games cultivated public Winter Olympic Culture. At the same time，It also promoted media industry by technological innovation and media industry structure upgrading.
<<| Keywords： | Television MediaCultural and Creative IndustryWinter Olympic GamesCultural Media IndustryCulture of Winter Olympic Game |
