Japan’s century-old skiing，by the rise，stagnation，revival，and recession and re-built the cyclical development. Japan’s ski industry has been actively exploring the development direction for many years，and the localization strategy for many years has become one of the major ski markets in Asia. Focus on the two parts，in 1945 by the Japanese government departments to actively promote the Japanese ski revival led，with the private commercial organizations to actively enter；economic bubble burst，Japan’s ski market once strong，after the Winter Olympics in Nagano ski resort business boom faded，relying on a series of reforms to enhance competitiveness，gradually restore japan skiing market consumer demand. Analysis of ski resort in the context of the new era，to understand the public investment and business investment in the market choice，marketing strategy led to the impact of revenue growth.