2015年,北京成功获得2022年冬奥会主办权,在此之后我国冰雪产业呈现蓬勃发展的势头。国家各类冰雪利好政策的推动、各地区特色冰雪运动的开展、人民大众参与冰雪运动热情的高涨,也促进了一大批冰雪运动装备设备相关企业的发展。本文将以齐齐哈尔黑龙冰刀制造有限公司为切入点,介绍齐齐哈尔冰雪产业园发展优势,进而分析冬奥会背景下,我国冰上运动相关企业发展新模式,为其他新兴公司发展提供些许借鉴。
<<In 2015,Beijing won the host right of the 2022 Olympic Winter Games,Chinese ice and snow industry has a vigorous development. The national policies,the colorful activities in the ice and snow,the people’s enthusiasm in ice and snow,promoting the development of ice and snow sports equipment. This chapter will introduce the advantages of Qiqihar Ice and Snow Industry Park,analyze the development model of Chinese ice sports enterprises in the background of the Winter Olympics,to provide reference for the development of other emerging companies.
<<Keywords: | National BrandBlack Dragon Skate IndustryIce and Snow Industrial ParkValue Chain of Ice EquipmentIce Equipment Function |