本文从时间、地域、主办单位、参赛人员、比赛项目等方面对2016年中国滑雪赛事进行分析。2016年中国滑雪赛事呈现参赛人员多样化、比赛项目多类别、滑雪赛事与其他主题活动联合营销等特点。尽管中国滑雪赛事产业链还处于不成熟的阶段,但可通过积极培育多元化的滑雪赛事参与主体、创建完善及规范的滑雪赛事评估机制、培育均衡和成熟的滑雪赛事产业链等对策来促进中国滑雪赛事市场化的发展。
<<This paper analyzes 2016 domestic ice events from aspects of regions,time,sponsors,event nature and competition items. Domestic ice events in 2016 show diversification of contestants,multi-category competition,organizers and so on. In recent years,The state government and local governments have introduced a series of policies to promote the development of ice on the relevant policy documents. Social capital has also accelerated the investment in ice events. But the current domestic ice events haves a single investment subject of competition. It is also lack of professional staff on the ice and high market development. For the above issues,The ice industry development strategy and recommendations is raised.
<<Keywords: | Skiing Events in ChinaSkiing Industry ChainSkiing Events IndustryAudience of Skiing Events |