本文以地域、时间、主办单位、赛事性质、比赛项目为切入点,针对2016年国内冰上运动赛事进行分析。2016年国内冰上赛事呈现参赛人员多样化、比赛项目多类别、主办单位多元化等特点。近些年来,国家、地方政府出台了一系列促进冰上赛事发展的相关政策文件,社会资本也加大了对冰上赛事的投资力度。但目前国内冰上赛事还存在赛事投资主体单一、冰上赛事专业人员缺乏、市场开发力度不高等问题,本报告针对上述问题提出了冰上赛事产业发展的策略与建议。
<<This paper analyzes 2016 domestic ice events from aspects of regions,time,sponsors,event nature and competition items. Domestic ice events in 2016 show diversification of contestants,multi-category competition,organizers and so on. In recent years,The state government and local governments have introduced a series of policies to promote the development of ice on the relevant policy documents. Social capital has also accelerated the investment in ice events. But the current domestic ice events haves a single investment subject of competition. It is also lack of professional staff on the ice and high market development. For the above issues,The ice industry development strategy and recommendations is raised.
<<Keywords: | Ice Sports EventsAudience of Ice Sports EventsIce Sports Events Industry DevelopmentIndustry Chain of Ice Sports Events |