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双循环
十八届三中全会以来，国家不断推出对体育层面的政策支持，将体育强国战略纳入国家重要战略思想，提出了一系列体育强国与提高民众生活品质、健康水平的战略方针，真正以人民对美好生活的向往为奋斗目标。滑雪运动是近些年中国大范围兴起的户外运动之一，中国滑雪产业的疾速成长有目共睹。滑雪装备产业是群众安全上冰雪的保障，是国家统筹推进群众体育和冰雪产业发展的关键战略组成部分。本章将从滑雪装备产业的品牌战略入手，分析国内滑雪装备产业发展现状、特点及未来发展趋势，为我国滑雪产业的发展提供动力。
<<Since the Third Plenary Session of the Eighth Plenary Session，the national sports level policy support has continuously put the strategy of sports power into the important strategic thinking of the country，put forward a series of sports power and improve the quality of life of the people，healthy level of the strategic. Truly the people’s desire for a better life as the goal. Skiing is one of China’s large-scale outdoor sports in recent years，the rapid growth of China’s ski industry for all to see. Ski equipment industry is the protection of the masses on the snow and ice，is the national co-ordination of mass sports and ice industry to promote the development of key strategic components. This chapter will start from the brand strategy of the ski equipment industry，analyze the current development status，characteristics and future development trend of the domestic ski equipment industry，and provide the impetus for the development of China’s ski industry.
<<| Keywords： | Ski EquipmentBrand Development StrategyEquipment Marketing ChannelEquipment Industry Chain |
