随着经济社会发展和居民收入的不断提高,江苏出境游近年来呈井喷态势,相比之下入境游市场却持续低迷:不仅入境游人数增加缓慢,增长率也不断降低;入境游创汇能力逐年下降;在全国入境游的排名中逐步后退。这一现象的出现,除了归因于各大旅行社对入境游业务冷淡,政府重视不够、缺乏针对性措施也是主因,以及产品老化、基础设施不完善等客观因素。对此,江苏需要以更高的高度和更广阔的全球化视角看待入境游问题,调整扶持政策,择优奖励和定向培育若干专业入境游旅行社,积极开发跨界融合的新型旅游产品,以全域旅游为导向,努力重振江苏的入境游市场,把旅游业培育成江苏经济的战略性支柱产业。
<<The outbound tourism of Jiangsu extremely blooms recently along with social economic development and income raising. On the contrary,inbound tourism depresses continuously:the number of tourists,the growth rate of tourists,the foreign exchange earnings,as well as the outbound tourism ranking,all of them kept decreasing for years. There might be three reasons for it. First,many tourism companies almost abandon their outbound tourism business. Second,neither enough attentions nor counterpart reactions have been taken by our government. Third,lacking of update of tourism products,as well as the improvements of infrastructures. So,we should resurvey the inbound tourism in a higher level and with wider globalized visual angle. Meanwhile,we should revise our support policies to cultivate professional tourism companies who focus on inbound tourism market. Also,we should develop new tourism products under the idea of global tourism. With the efforts taken above,the inbound tourism could re-bloom and become the pillar of our economic strategy.
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