In 2016，the public opinions concerning agriculture，farmers and rural Areas remained steady with slight fluctuations，with WeChat posts accounting for 2/3 of the public opinions. Public attention focused on the achievements of Shanghai in urban agriculture，Shanghai actively promoting IT application in agriculture，comprehensively improving environment，policy guidelines of Shanghai Municipal Government on household registration system reform，etc. Besides，topics such as high food price，arrears of migrant workers’ salary，difficulty in education for the children of migrant workers，etc. were also heatedly discussed by the public.