In 2016，the volume of public opinions concerning rural environment dropped markedly. Media reports highly focused on the top-level deployment of the State Council for soil pollution prevention and control，with positive coverage of the control measures of relevant agencies and local governments at various levels dealing with problems such as non-point pollution in agriculture and garbage encircling villages，etc. The public opinions concerning rural environment protection involve many diversified overlapping aspects，which can easily arouse the “empathy” of the public. Supervision obligations are the focus of attention，which put the competence of government authorities to the test.