In 2016，the public opinions regarding agricultural product quality and safety remain stable in general，with no hot issues throughout the year. Media reports concerning agricultural product quality and safety dropped significantly，while the netizens still maintained high interests. Food safety and agricultural product quality and safety work were focused on；“problematic meat” incidents were still encountered in large number and many locations；the focus on the use of veterinary drugs was still high，with the aquatic sector more vulnerable. Official communications were the main source of information，with good interaction between the government and the media a normal state；Weibo and WeChat platforms were differentiated，with different focuses；rumours concerning food safety happened frequently，with an urgent need to improve the network environment.