中华文化“走出去”是中国共产党自90年代以来一直坚持不变的重大战略部署。以数据分析为基础,以2012—2017年中华文化产品和文化服务“走出去”的现状为考察对象,本文发现,中华文化在“走出去”的过程中呈现了两个特点。在贸易总量以及贸易总金额方面,中华文化“走出去”的时候表现了巨大的贸易逆差,在贸易进出口对象方面,中华文化“走出去”的主要地域对象是亚洲。为了推动中华文化走出亚洲,走向亚洲,克服贸易逆差,本文从情感的视角分析了中华文化“走出去”所面临的情感挑战,并以这种分析为基础,进一步探索了可以帮助中华文化更好、更顺利地“走出去”的情感路径。
<<Chinese culture going out strategy is one of key strategies made by CPC since 1990s. Basing on the data analyses of the going out status made by culture products and culture service between 2012-2017,the paper finds that there are two features. Concerning trade total amount,there are great adverse balance for Chinese culture going out. Concerning expert and import,the main place for Chinese culture going out is Asia. In order to help Chinese culture go out of Asia,the paper analyzes sentimental challenge faced by Chinese culture going out strategy,and explores the sentimental approaches for it.
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