During the “12th Five-year” period，the circulation service industry of Jiangsu coastal area got rapid development，played an important role in promoting production，guiding consumption，promoting economic restructures and transforming the mode of economic development. But under the background of that the consumption environment is changing and more and more complex，the dual structure between the urban and the rural still exists，the entity circulation economy’s growth is sluggish，local circulation enterprises are small in scale，and not strong in competitiveness，the conflict between the multiple consumption and operation forms of circulation service industry is getting more rigid.. In order to promote the transformation and upgrading of Jiangsu coastal area’s circulation service industry，we should：first，increase the policy support，narrow the gap between the urban and the rural，realize the balanced development；Second，accelerate the process of circulation service industry innovation and development；Third，actively foster local leading circulation enterprises；Fourth，cultivate and introduce the professional talents.