万达电影院线股份有限公司成立十二年来不断发展壮大,成为国内影视行业的龙头企业。2015~2016年,万达院线一方面坚持发展主营业务,巩固市场地位;另一方面加快并购步伐,构建全产业链,打造电影生活生态圈。同时,万达院线在发展过程中也面临政策收紧、内容缺失、网络冲击等风险,本章据此提出发展建议。
<<Since its founding twelve years ago,Wanda Cinemas has grown into a leading enterprise in the film industry in China. Over the past two years,Wanda cinemas focused on developing its main business to consolidate its market position. Meanwhile,it stepped up the pace of mergers and acquisitions for the purpose of building an industrial chain and shaping film ecosystem. The company was also faced with tightening polices,lack of content,the growing impact of the internet and other challenges. Based on this,some suggestions for development are then put forward in this report.
<<Keywords: | Capital ManagementWanda CinemasInvestment Mergers and Acquisitions"Member +" Development StrategyNetwork Academy Line |