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谢伏瞻
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李培林
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    中国传媒投资舆情报告

    摘要

    2016年,全国新闻传播领域发生了翻天覆地的变化。中央主要媒体打出重拳,各级地方党媒持续发力,“中央厨房”“大数据”“云平台”竞相上线,“两微一端”“新媒体矩阵”“全媒体网络”轮番出世等。媒体融合已进入向纵深推进的关键阶段。各新闻单位整合媒体资源力量,深化内部机制改革,重构采编发网络,再造采编发流程,大力克服传统媒体“空壳化”,增强版权意识,努力推进媒体深度融合,全媒体报道出新出彩,呈现出新气象新面貌。主流媒体的传播力、引导力、影响力、公信力显著提升。要顺应移动互联时代传播形态变革,遵循新媒体发展规律和融合传播规律,在思想认识上再提高、资源配置上再优化、创新措施上再落实,推动传统媒体和新兴媒体尽快从相“加”阶段迈向相“融”阶段,实现融为一体、合而为一。

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    Abstract

    China’s journalism and communication had experienced great changes in 2016. The national main media outlets had adopted bold moves and the media at all levels of communist parties continued to grow. “Central Kitchen”“Big data”“Cloud platform” continued to be launched,“Weibo,Wechat and news client”“new media matrix” “all media network” showed up one after another. Media convergence had stepped into the key phase of profound development. All media outlets should integrate their media resources and deepen internal mechanism reform,restructure the network of news collection,edition and release,and set up a new procedure to avoid “empty shell phenomenon” in traditional media. Moreover,copyright awareness should be reinforced,deep media integration should be promoted and all media report should be innovative and bring about a new media image. The communication power,leadership,influence and credibility of mainstream media had been significantly improved. Still,reform should be made to communication patterns in the age of mobile internet. And the rules of new media development and integration should be followed. In addition,the awareness should be raised,resource distribution should be optimized,and innovative measures should be adopted to promote the rapid integration of traditional media and new media.

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    作者简介
    王亚敏:王亚敏,人民网舆情监测室、人民在线副总编辑
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