2016年尽管国际经济复苏疲软,国内监管趋严,但中国企业海外传媒投资势头强劲,以互联网企业为代表的中国民营企业纷纷出海,积极进行海外投资布局,成为海外传媒投资的主力军。本章对2016年中国企业海外传媒投资情况和在海外面临的问题进行了分析,并提出了相应的对策建议。
<<China’s overseas media investment maintained a rapid growth in 2016 against the backdrop of a weak recovery of world economy and tightening of domestic regulations. China’s private enterprises,internet companies in particular,have made great efforts to invest overseas and have become China’s main force of overseas media investment. This report analyzes overseas media investment made by Chinese enterprises and the problems they encountered in 2016,based on which some possible solutions are then suggested.
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