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谢伏瞻
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    中国传媒产业并购报告

    摘要

    2016年中国传媒业并购市场延续了理性发展趋势,较2015年并购数量及规模而言稳中有升,具体来说,2016年中国影视巨头布局全产业链,互联网行业并购市场降温,游戏业掀起“出海浪潮”,传统媒体进行外延式并购与转型,由此2016年中国传媒产业并购出现以下四个特点:一是政策监管收紧,并购市场泡沫挤出;二是全球化进程加速,传媒业布局海外市场;三是并购趋向全产业链模式,以求强强联合与优势互补;四是明星股东参与资本运作,明星证券化趋势愈加显著;在未来一段时间内,互联网、在线视频以及直播将成为中国传媒产业并购的新热点。

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    Abstract

    In 2016,the merger and acquisition market of China’s media industry had developed in a rational manner with stable increase in the number and scale of mergers and acquisitions compared to 2015. Specifically,in 2016,Chinese film and television giants presented themselves in the entire industry chain,the mergers and acquisitions market in the internet industry had cooled down,the game industry had experienced ups and downs,traditional media made extensional mergers and transformation. Therefore,four features had appeared in China’s media industry mergers and acquisitions in 2016:policy supervision had been tightened and the bubble in the mergers market had been popped out;globalization had accelerated and the media industry had spread to overseas;mergers and acquisitions tend to cover the entire industry chain for the sake of alliance and complementary advantages;celebrity shareholder had been involved in capital operation with obvious celebrity securitization. In the near future,internet,online video and live broadcast will become a new hotspot in China’s media industry mergers and acquisitions.

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    作者简介
    向志强:向志强,湖南大学新闻传播与影视艺术学院副院长、教授
    李瑢瑢:
    李雅雯:
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