The features of China’s publishing industry development in 2015 were：steady development；clear orientation of industry structure；digital publishing taking the lead with strong growth；recovery of publications import and export；increasing digital publications；and constellation effect of publishing industry base/park which functions as the driving force. The development trends shaping the future publishing industry are：the favorable policy in “the 13^th Five-Year Plan” will promote the future development of publishing industry；more content innovation will be made with breakthrough in long-term mechanism of competitive production；integrative development will be deepening with industry chain integration and industrial integration being inevitable；the business model of publishing will be restructured；globalization will be more prominent with publishing industry being an important bridge for international communication. Investment opportunities will focus on high quality content，children’s book market，digital education publishing and online literature.