The year of 2016 had witnessed a lot of investment hot spots and new trends and models continued to occur. Based on the basic trend and the overall situation of China’s media industry in 2016，this chapter analyzes the internal logic and main features of investment and explores the culture media venture capital market and merger market in detail. It also analyzes the phenomenon of market capitalization facilitating transformation and upgrade and celebrity capitalization in the field of media investment in 2016，and introduces such media investment and financing platform and model innovation as film release and box office securitization.