白云区化妆品行业在广东乃至全国都具有举足轻重的地位。本文对白云区化妆品企业进行了访谈和问卷调查,分析了白云区化妆品行业的发展现状特征,提出强化产品质量、完善专业市场、建立人才培养体系、壮大骨干企业、打造文化品牌、拓宽销售渠道等发展策略。
<<The cosmetics industry of Baiyun District has a pivotal position in Guangzhou,even in China.. Based on the interviews and questionnaires to cosmetics enterprises in Baiyun District,this paper analyses the development process as well as the characteristics structure. Several strategies for the development of cosmetics industry were proposed,including establishing the personnel training system,providing financial support,building brand,planning the cosmetics industrial parks,expanding the sell modes,enhancing to crack down on counterfeit goods,and so on.
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