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2016年，媒体融合传播进一步推进。传统传播渠道式微，但传统媒体内容影响力不容小觑；PC端呈现弱化趋势，移动端成媒体融合传播的主战场。传统媒体应从以下三个方面入手提升融合传播力：推进媒体深度融合，提高融媒体内容生产力；强化互联网思维，打造生态级应用平台；跟踪传播技术前沿，拓展新兴传播渠道。
<<In 2016，China’s traditional media outlets declined，but the influence of their contents should not be underestimated. Their popularity on PC was weakening，while their integration on the mobile terminals became the focus. The traditional media should promote the integrated communication in three aspects：to enhance the in-depth integration and the convergence in productivity，to strengthen the internet thinking and ecological application platform building and to focus on the technology trends and the new outlets development.
<<| Keywords： | Traditional MediaConvergence of CommunicationChannels of CommunicationContent Productivity |
