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供给侧结构性改革是经济发展“新常态”下，中国发展理念和发展战略的重点，不仅对引领经济领域的改革举足轻重，也是中国海洋文化产业转型升级的必然要求。现代人们文化消费的转型升级，政府的针对性政策不足，以及海洋文化产业的创新驱动力的缺乏，致使中国海洋文化产业消费需求增长不力，而导致了海洋文化产业供给增长不足，供求动态结构失衡，阻碍了海洋文化产业的健康可持续发展。因此，需要通过培育海洋文化产业消费新增长点、提供海洋文化精品、完善海洋文化市场机制等措施来实现海洋文化产业的转型升级。
<<TheSupply-side structural reform under the new economic normal will be important not only to the economic reform and also the transformation and upgrading of China’s Maritime culture industry. Due to the transformation and upgrading of people’s cultural consumption，the lack of government’s pertinence policy and the underpowered development of Maritime culture industry，the Maritime culture industry consumption demand and supply growth is insufficient with the dynamic structural imbalance of supply and demand，hindering the development of the Maritime cultural industry. Therefore，we need to cultivate new consumption growth，provide ocean Maritime culture products in high-quality and quality，improve the Maritime culture market mechanism to realize the transformation and upgrading of the Maritime cultural industry development.
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