Since 2016，enormous pressure in the macroeconomic downturn and the excesses of tobacco control，China’s tobacco industry and Henan tobacco showed a decline in cigarette sales，sales and sales of key brands declined，the total profit declined，while the high level of cigarettes and tobacco stocks，Henan tobacco faces speed shift node，structural adjustment node，power conversion node. In the new situation，enterprises are facing a severe test，but the industry confidence did not waver，the development of pillar is still strong. The future needs by deepening the reform of enterprises，the supply side structural reform，accelerate product innovation and marketing，make full use of various policy opportunities and other measures to speed up the transformation and development. Henan tobacco is expected in 2017 will continue to maintain steady growth，steady progress in the basic development trend.