更多>>
课题组动态
更多>>
皮书作者
热点推荐：
双循环
本文以SPRINGER、人民出版社和科学出版社为例，研究了2016年的网络售书价格、网络化程度（与新媒体结合情况）和网络销售策略。通过比较，分析了国内外传统出版集团转型网络出版的现状，对图书网络出版过程中存在的问题进行了归纳总结，以寻求应对策略，并对图书的网络出版进行了展望。
<<Based on SPRINGER Publishing Group，People’s Publishing House and Science Press，the price of sale online in 2016，the degree of networking （with the combination of new media） and the online sales strategy were studied in this paper. Through the comparison，the author analyzes the current situation of the book publishing online of traditional publishing group at home and abroad，summarizes the problems existing，and tries to find out the way to cope with，and makes a prospect of the book publishing online.
<<| Keywords： | Bbook Publishing OnlineE-book Pricing StandardMultiple Product StructurePublishing Cultural EnterpriseMarketing Mode Innovation |
