China’s video paid market in 2016 keeps growing rapidly as in 2015. And the main paid users are the young and white-collar workers in first and second-tier cities. At the same time，the paid content shows pluralistic patterns dominated by movie and television plays. The phenomena are mainly due to the promotion of three market factors. At the macro level，it is the result of optimizing the video copyright environment，reducing Internet’s charges and speeding it up and building pluralistic online paid system；At the meso-level，the main factors are that video advertising market growth is weak，young Internet users’ consumption of entertainment upgrades，and the paid video drives the appearance of a new development pattern of this industry. Last，at the micro level，a number of paid strategies are promoted by Internet video enterprises. For example，they stimulate diversified rights of paid VIP，and they provide rich and high quality self-made dramas，exclusive plays and online popular movies；Besides，the video sharing websites broadcast programs for VIP in advance. In future，the quantity of video paid users will continue to grow rapidly，and the originality and the quality of the paid-video content should be further enhanced. Additionally，the main video platform enterprises will distribute differently in the widely entertainment ecologies