2016年,“互联网+政务服务”被首次写入政府工作报告,政府网络传播在渠道布局和政务服务方面竞相发力。本文从政务网络传播的基础设施、服务水平、矩阵建设以及大数据传播四个方面进行总结和分析,一套科学完善的政府网络传播力评估体系亟待建立。
<<In 2016,“Internet plus government services” was first written into the government report,and the government network communication has pushed forward channel layout and government service. This paper summarizes and analyzes the government network communication on four aspects such as infrastructure,service level,matrix construction and big data communication etc. It is necessary to establish a set of scientific and seasonable evaluation system of government network communication.
<<Keywords: | Social CommunicationGovernment Network CommunicationGovernment New MediaMedia MatrixBig Data Platform |