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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2016年中国网络直播传播特征与用户需求分析报告

    摘要

    网络直播作为一种新兴的传播形式,拥有不同于传统直播的低准入、高互动、强关联的特征。本文对中国网络直播的发展脉络、主要类型进行了梳理,着重分析网络直播所具有的不同于以往媒介形式的传播特征。同时,综合借鉴不同研究机构的统计数据,对我国网络直播用户特征进行了刻画。在以上分析的基础上,本文对网络直播发展过程中存在的问题予以提示,并对网络直播发展的趋势做出了预测。

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    Abstract

    In 2016,China’s live video streaming has experienced an unprecedented rapid development. The rapid growth of the number of users,the rapid expansion of the scale of the industry and the emergence and development of a variety of new forms of live video streaming technology made the year destined to become the milestone for the development of China live video streaming. Live video streaming as a new form of media,has the low-access,high-interaction features which is different from the traditional live. In order to understand the basic situation,this paper will give a brief description to the development and main types of China’s live video streaming. Then we will analyze the characteristics of live video streamings that are different from the previous media forms. Also,it is necessary to synthesize the statistical data from different research institutions to draw a picture for users’ characteristics. Based on those analysis,we will better understand the status of China’s live video streaming development,which can give us the opportunity to identify and solve the problems. Finally,through forecasting the trend,we hope to provide a reference for the development of China’s live video streaming industry.

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    作者简介
    殷乐:殷乐,中国社会科学院新闻与传播研究所研究员,博士生导师,媒介研究室主任
    刘政阳:刘政阳,中国社会科学院研究生院新闻学与传播学系硕士研究生。
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