In 2016，Along with “Internet Powerful Nation” of national strategy push deeper，the new media in promoting national innovation and national governance system and the significance and role of the management ability of modern more and more protruding，governing “network governance” has become a “road of China”“governing” extension in reality in the field of new media，the CPC Central Committee with Comrade Xi Jinping at the core of Internet management and social management of top-level design and macro guiding ideology has completed the continuity and systemic. The new situation，new demands and new strategy，Government Affairs Microblog urgent need change management idea，linkage synergy，activate the organization and group power，break through the current innovation fatigue，the lower Public opinion were huge bottleneck，positive practice Xi Jinping’s “People-centered” development ideas，to Government Affairs Microblog matrix management model，continuous innovation “Internet + social governance” new pattern.